A strong and relevant logo can have a big impact on your company’s growth. Besides your brand name, one thing that nearly everyone notices at first while interacting with your organization is your brand’s logo and in this post you will learn the right way to logo redesigning. While some people never have to look back once they create their logo (Like Nike and Shell), many of them have to redesign the logo with time and evolution of their organization. For instance, the logo that you might have created in the year 2000 might not go well today with your company’s position and image.
To simply say, a logo is a small visual component that represents your brand in front of a wide array of global audience. Although small, this little visual piece creates a large impact on your company’s growth and your brand value. Redesigning a logo not only helps to keep your brand updated but also increases the chances of your brand getting recognized by people. How? If you redesign your company’s logo, then it will truly represent your company’s ethical values and your underlying goal.
Here’s a fact for you – Almost 90% of the global audience recognizes the popular Coca-cola’s iconic logo. Why? That’s because Coca-cola has been constantly updating its logo with time to create a match with the level of services they are delivering. They invested well in redesigning the logo and today, they are being recognized from their company’s logo. That’s what the power of a strong and compelling logo is!
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Still not sure whether to invest in redesigning your logo or not ? Don’t worry, we have got you covered ! Below are a few mentioned reasons over why your company needs a logo redesigning.